Weeks after Google pulled pro-life ads from its “abortion clinics” search results, Yahoo has also followed suit after being petitioned by the pro-choice groups NARAL Pro-Choice America and UltraViolet.
“We have found at least some of the ads to be out of compliance with our policies and we are taking them down,” CNET quoted a Yahoo spokesperson as saying. “We’re in the process of reviewing the other ads and will take similar action if any are found to not be in compliance with our policies.”
NARAL and UltraViolet alleged that the “majority” of ads that popped up when users typed “abortion clinics” into Yahoo’s search were “deceptive,” funded by pro-life groups and discouraged women from having abortions using titles such as “Free Abortion Clinic.”
Yahoo’s policy states that “ad offers and their landing page must be directly relevant to each other” and that it may reject or retract any ads found to be “misleading, deceptive, false or untrue.”
“We are pleased that Yahoo has confirmed that some of these deceptive crisis pregnancy center ads violate their advertising policies and stated that they will remove them so that women can continue to trust the search engine for accurate information,” NARAL president Ilyse Hogue said in a statement. “Women making this personal, medical decision should have comprehensive resources and accurate information. … We will work with Yahoo to pinpoint the ads that are masquerading as abortion clinics so they are promptly taken down when they appear.”
Nita Chaudhary, co-founder of UltraViolet, added, “The harm done by these ads cannot be overstated – women in vulnerable positions are being lured into false clinics where they are harassed, yelled at, and given inaccurate information, all for seeking abortion care.”